The Ford motor company may have been catching on with all the hype surrounding online shopping lately with their new plan to introduce online car buying this year. The service titled "Ready.Shop.Go." is starting in Mid-Western states before becoming available in Michigan and nationwide by the end of the year.

WDIV Detroit reports that Ready.Shop Go will offer:

  • Pricing transparency – participating dealers set vehicle pricing, including taxes and fees.
  • Personalized incentives.
  • Finance and lease options.
  • Consumer promise honoring the quoted deal for 48 hours (subject to vehicle availability.)
  • Pricing comparison -  review actual prices with the Kelley Blue Book® Price Advisor and Trade-In Values.
  • Options for scheduling test drives.
  • Online credit application process through Ford Credit.
  • Ability to save a deal and return later to complete the process.
  • The customer selects a preferred method of contact by the dealership.
  • Assignment of a single point of contact on the dealer end to ensure the experience is well managed for the customer throughout the process.

Mark LaNeve who is the vice president of U.S. Marketing, Sales and Service elaborated on the convenience of the program and why it will be good for consumers:

Our customers are busy people, whether with daily work demands or spending time with their families. Quality time is scarce and downtime is even more so. “Ready.Shop.Go." allows them to find the perfect vehicle online, spend significantly less time at the dealership and drive away with their new ride sooner.”

This may be helpful for me this summer! It'll be interesting to see how it all works out.



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