Contact Us

Bell’s Brewery Loses Trademark Dispute To Tiny North Carolina Brewery

Aksakalko, ThinkStock
Aksakalko, ThinkStock

Comstock based Bell’s Brewery has lost their trademark battle against a small brewery from North Carolina.

The Detroit Free Press reports that Bell’s filed the federal complaint in 2015, after Innovation Brewing applied for a trademark. Bell’s claimed that the brewery’s name sounded too similar to their own marketing phrase, “Bottling innovation since 1985”, even though that phrase was never used on bottles or packaging. In a decision that was made by the Trademark Trial and Appeal Board in December, and released last week, the complaint from the large Kalamazoo-area brewery was dismissed.

The board said that Bell’s use of the marketing phrase had not been associated with any single product, and therefore there wouldn’t be any confusion if Innovation Brewing was allowed to file their trademark.

Innovation Brewing is a small brewery that mainly sells its product in western North Carolina, while Bell’s products are sold in 32 states.

Next: WMU Launches Investment In 'E-Sports'

Best of Kalamazoo

Recommended for You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for Country Club quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive Country Club contests, events, coupons, presales, and much more delivered to you for FREE.